Case Studies

We might be a creative marketing agency in San Diego, but we have clients all over the place. Whether they’re in San Diego, Los Angeles, San Francisco, or as far away as Michigan, we’re always focused on results. Just click on any of our clients below to see the full case study.

Beauty Encounter see full case study

Rebranding one of the web’s most successful beauty e-tailers requires more than a little touch-up work. They adopted a new name, while we created their new website and gave their brand identity a whole new makeover. Beauty Encounter is looking good, if we do say so ourselves.

20%
increase
in website traffic after rebranding
10
minutes
average visitor time on website

Brookfield Homes see full case study

In a real estate crisis, Brookfield Homes still averages 5,800 potential homebuyer visits to its website each month. Not bad for a homebuilder whose houses are more expensive – but boast better quality – in the best buyers’ market in decades.

5,800
monthly
avg. website visits during downturn
11,000
readers
in blog's first 6 months alone

Del Mar Racetrack see full case study

In an industry that’s in serious decline with multiple track closings and severely reduced betting, we were able to garner unprecedented media coverage and shatter Del Mar Thoroughbred Club’s all-time attendance record. “All-time” being “the highest in 70 years”.

45,000
fans
breaks single-day attendance record
17,000
fans
avg. daily attendance over 7-week meet

Marriott Gaslamp Quarter Hotel see full case study

challenge:
Introduce the new Marriott Gaslamp Hotel, its stand-alone restaurant Soleil @K and its rooftop bar Altitude to a crowded downtown San Diego tourist market filled with hotels and bars.
strategy:
Employ street marketing and guerilla tactics to reach potential customers. Build street teams to interact with people at Petco Park, the Gaslamp Quarter and other key downtown [...]

66
million
print & broadcast campaign impressions
$34.50
ROI
for every dollar spent on public relations

Museum of Contemporary Art San Diego see full case study

The Museum of Contemporary Art San Diego wanted to reach a broader audience by marketing to young adults 25 and under – a group that typically rejects traditional messaging. This gave us the opportunity to get even more creative.
All the while growing attendance by 200%.

200%
increase
in young adults under 25
$250,000
secured
in donated media

Pierce Education Properties see full case study

Pierce’s customers are message and media-savvy college students who can be notoriously resistant to brands that don’t “get” them. So we let our youngest employees lead the charge in developing their brand strategy – with some surprising results.

41%
increase
in sales office traffic

Sè San Diego Hotel see full case study

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

120
pubs
generated millions of impressions in coverage

Seaport Village see full case study

After 26 years, Seaport Village, one of San Diego’s best-known tourist destinations realized that it needed a fresh approach. They got what they wanted and then some.

65%
increase
in overall car traffic
$29.35
ROI
for every dollar spent

Sushi, A Center for the Urban Arts see full case study

How do we help brand an organization that cultivates alternative art? We develop marketing materials that support Sushi’s position as a leader in creative exploration. Non-traditional thinking for a non-traditional client. Sometimes the stars do align.

7/12
shows
sold out in first season

TVG Network see full case study

Horse racing fans can’t resist the adrenaline rush of betting money on a horse. Not to mention the fact that anything can happen. What better way to convey that excitement, than with constantly changing promotions that reflect the sport’s unpredictability?

10%
increase
in revenue in first year of relationship
25
promos
rolled out per year

Vet-Stem see full case study

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

1,290
vets
signed up for credentialing process
22
states
added to Vet-Stem’s reach in one year

full client list

We have a lot of experience in a lot of different categories. From retail to horse racing. From real estate to bicycles. But, even more important than specific industries, are what we call "super categories" - think of them as creative marketing approaches to similar business challenges.

 

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