case studies
Beauty Encounter
click to view portfolio work“We felt a true connection with their team and were blown away by their fantastic work and dedication.”- Erin Reilly, Marketing Manager
increasein website traffic after rebranding
minutesaverage visitor time on website
- services
- - Advertising
- - Design
- - Interactive
- - Public Relations
- relevant case studies
challenge:
Perfume Bay became Beauty Encounter after a lawsuit with eBay mandated the name change. BG had to completely rebrand the well-established company and the new name had to be explained. BG was also charged with maintaining the original customer base.
strategy:
Create the feeling of being at a department store’s “beauty counter,” even though potential customers are sitting in front of computer screens. Highlight Beauty Encounter’s extensive product list and expert advice. That way, when people search for a niche, cutting-edge or hard-to-find beauty products, they will choose Beauty Encounter over anywhere else.
results:
In addition to significant increases in website traffic and length of average visit, page views increased by 10%. Beauty Encounter also enjoyed media coverage in USA Today, In Touch and The CBS Early Show.
