case studies

Beauty Encounter  

Beauty Encounter

“We felt a true connection with their team and were blown away by their fantastic work and dedication.”- Erin Reilly, Marketing Manager

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Super category: Challenger Brands Category: Retail
20%
increasein website traffic after rebranding
10
minutesaverage visitor time on website
  • services
  • - Advertising
  • - Design
  • - Interactive
  • - Public Relations

challenge:

Perfume Bay became Beauty Encounter after a lawsuit with eBay mandated the name change. BG had to completely rebrand the well-established company and the new name had to be explained. BG was also charged with maintaining the original customer base.

strategy:

Create the feeling of being at a department store’s “beauty counter,” even though potential customers are sitting in front of computer screens. Highlight Beauty Encounter’s extensive product list and expert advice. That way, when people search for a niche, cutting-edge or hard-to-find beauty products, they will choose Beauty Encounter over anywhere else.

results:

In addition to significant increases in website traffic and length of average visit, page views increased by 10%. Beauty Encounter also enjoyed media coverage in USA Today, In Touch and The CBS Early Show.