Sè San Diego Hotel

challenge

Launch a one-off, luxury hotel brand in downtown San Diego during a recession. Target Spanish and UK publications. And, gain significant traction for the new brand on the national and international stage.

strategy

Bailey Gardiner and Sè San Diego worked together to expand national travel, hotel/meeting trades, spa, online, design, luxury, Spanish and UK publications.

Due to the vast number of unique elements within Sè San Diego Hotel, stories were strategically released over time. Information about design elements, Suite & Tender (the restaurant), the management team, Siren (the pool deck and über lounge), hotel packages, the spa, meeting and event space, led to Sè San Diego being included in local, regional, national and target international publications more than once, which is quite rare.

results

The media hits were numerous. In just eight months, highlights appeared in: Conde Nast Traveler, Travel + Leisure, New York Times T Magazine, Los Angeles Times, 944 Magazine, Riviera, San Diego Magazine, Thrillist.com, AOL.com, Spa Magazine, Shape, Southwest Airlines’ Spirit Magazine, Sydney Morning Herald, Conde Nast Traveller UK, Wallpaper, Todo Magazine and many more.

Sè San Diego Hotel has established itself as a luxury brand and one of the top hotels in the country.