case studies
Seaport Village
click to view portfolio work“Bailey Gardiner is a melting pot of young, talented and creative minds. They help us come up with inspired solutions that fit our marketing needs.”- Megan Capizzi, Marketing Manager
increasein overall car traffic
ROIfor every dollar spent
- services
- - Advertising
- - Design
- - Interactive
- - Public Relations
- - Social Media
- relevant case studies
challenge:
After 30 years, Seaport Village, one of San Diego’s best-known tourist destinations (also well known for its waterfront shopping and dining) realized that it needed a fresh approach for years to come.
strategy:
Begin again. Start from the ground up with a completely fresh brand platform, logo, and tagline – “Everything. Under the Sun.” that speaks to the multitude of things Seaport is known for. Create an ad campaign that reaches San Diego residents and tourists alike. Then, complete the brand circle with events, promotions, public relations and a concerted social media push to keep the Seaport brand “top of mind” especially in the off-season. And do it all with an unmistakable Seaport quirky personality.
results:
Seaport now hosts San Diego’s only warm-weather holiday celebration, Deck the Palms, complete with a surfing Santa. And MSN selected the event as the fourth-ranked holiday event in its top 10 in the nation. In the spring, Seaport has become nationally known for its Spring Busker Festival, featuring street performers from all across the country. Local and national media coverage is unprecedented, netting a $29.35 return for every dollar invested. And Seaport’s advertising campaign can be seen throughout San Diego county.
