case studies
Seaport Village: 30th Anniversary
click to view portfolio work“Bailey Gardiner is a melting pot of young, talented and creative minds. They help us come up with inspired solutions that fit our marketing needs.”- Megan Capizzi, Marketing Manager
mediaplacements in one month
increasein blog traffic
- services
- - Advertising
- - Design
- - Interactive
- - Public Relations
- - Social Media
- relevant case studies
challenge:
The 30 for 30 Carousel Challenge: 30 contestants riding the historic carousel for 30 hours for the chance to win $10,000. Contestants would be chosen via Seaport Village’s social media networks – Blog, Facebook, Twitter and Foursquare as well as partnerships with LMA Radio and San Diego CityBeat. Live music, a San Diego Family Magazine Family Hour, busker entertainment and late night food and drink specials would fill the 30 hours and draw locals, as well as media, to the event. Printed materials including on-site signage, magazine ads, mini fliers and day-of fliers in the form of barf bags helped to increase awareness for the event. Online components included a full social media plan, a homepage takeover and a collection of video clips introducing each contestant.
strategy:
The 30 for 30 Carousel Challenge: 30 contestants riding the historic carousel for 30 hours for the chance to win $10,000. Contestants would be chosen via Seaport Village’s social media networks – Blog, Facebook, Twitter and Foursquare as well as partnerships with LMA Radio and San Diego CityBeat. Live music, a San Diego Family Magazine Family Hour, busker entertainment and late night food and drink specials would fill the 30 hours and draw locals, as well as media, to the event. Printed materials including on-site signage, magazine ads, mini fliers and day-of fliers in the form of barf bags helped to increase awareness for the event. Online components included a full social media plan, a homepage takeover and a collection of video clips introducing each contestant.
results:
• 43 media placements in one month including 15 TV mentions
• 19,000 views and 43 shares of the CNN iReport video
• 93% increase in visits to the website during the time of the event
• 435% increase in average visits to the blog during the time of the event
• 76% increase in leads from Facebook to the Seaport Village website during the week of the event
• 2,564 views of contestant videos over only three days