case studies
challenge:
Overcome misconceptions about stem cell therapy and introduce adult fat stem cell therapy to dog owners and vets. Prove to vets that Vet-Stem therapy is an effective and profitable treatment to offer to their patients. Prove to pet owners that Vet-Stem can literally change the lives of their furry family members.
strategy:
Use national consumer-focused pet product PR to spread the word and educate pet owners about Vet-Stem’s successful fat-derived stem cell therapy. And, in turn, drive demand so that vets would be encouraged to complete the credentialing process. Additionally, create press materials that cast aside scientific jargon and focus on the life-changing benefits for pets and their owners. Concentrate on traditional media as well as blogger relations.
results:
National coverage was incredible. ABC’s Nightline dedicated an entire segment to Vet-Stem pets and the effect it had on their quality of life. In addition to prime time television and stories on multiple affiliates, print and online media hits included USA Today, TIME, New York Post (three times), New York Times, New York Daily News, The Oregonian, Washington Post and Dog Fancy. Blog hits included Pet Connection, LA Times, Unleashed, dolittler.com and about.com.
As a result – in just over a year – Vet-Stem has expanded its reach from 26 to 48 states.
