Creative Graveyard
Contrary to popular belief (and the movies), we don’t present the first idea we come up with. Oh, no. We come up with lots. And we kill some. And our clients kill some. Not because they’re bad, just because, well… for a number of reasons. But there’s still a lot of thinking that went into all our dead ideas so we’d like to show you some. And, we’d love to see which ideas were good enough to be sent to creative heaven, or bad enough to be sent to creative hell. But keep in mind, these are just comps – they’re not finished ads.
Vote below and send our ideas to creative heaven…. or hell.
the off-the-strip casino
We do PR for a casino client near the Temecula wine country. Well, one day, they asked us to show them what we can do on the ad side. Here are some of the ideas we showed them.
the new upscale hotel
Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.
the tourist destination
Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.
the online cosmetics retailer
Logos are a personal thing. You either love them or hate them. We know that. That’s why we never take it personally when some of our favorites get taken out behind the shed. Here are a few that didn’t make it.
