Creative Graveyard
Contrary to popular belief (and the movies), we don’t present the first idea we come up with. Oh, no. We come up with lots. And we kill some. And our clients kill some. Not because they’re bad, just because, well… for a number of reasons. But there’s still a lot of thinking that went into all our dead ideas so we’d like to show you some. And, we’d love to see which ideas were good enough to be sent to creative heaven, or bad enough to be sent to creative hell. But keep in mind, these are just comps – they’re not finished ads.
Vote below and send our ideas to creative heaven…. or hell.
the new upscale hotel
Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.
the tourist destination
Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.
what do you see
When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.
mountain dew
They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn’t appeal to Gen Y males like we thought they would. Maybe the monkey should’ve been riding a ninja.
emerald textiles
So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn’t exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn’t pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.
eat. drink. read.
Pro bono projects are a different kind of fun. A budget isn’t involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.
visual intersection
Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.
