Creative Graveyard
Contrary to popular belief (and the movies), we don’t present the first idea we come up with. Oh, no. We come up with lots. And we kill some. And our clients kill some. Not because they’re bad, just because, well… for a number of reasons. But there’s still a lot of thinking that went into all our dead ideas so we’d like to show you some. And, we’d love to see which ideas were good enough to be sent to creative heaven, or bad enough to be sent to creative hell. But keep in mind, these are just comps – they’re not finished ads.
Vote below and send our ideas to creative heaven…. or hell.
the new upscale hotel
Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.
the tourist destination
Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.
what do you see
When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.
mountain dew
They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn’t appeal to Gen Y males like we thought they would. Maybe the monkey should’ve been riding a ninja.
the online cosmetics retailer
Logos are a personal thing. You either love them or hate them. We know that. That’s why we never take it personally when some of our favorites get taken out behind the shed. Here are a few that didn’t make it.
