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CSX Transportation*
A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars.
* Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.
Category: Consumer
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We have a lot of experience in a lot of different categories. From retail to horse racing. From real estate to bicycles. But, even more important than specific industries, are what we call "super categories" - think of them as creative marketing approaches to similar business challenges.
