portfolio
Del Mar Racetrack
In an industry that’s in serious decline with multiple track closings and severely reduced betting, we were able to garner unprecedented media coverage and shatter Del Mar Racetrack’s all-time attendance record. “All-time” being “the highest in 70 years”.
Super category: Rebranding & Retargeting, Social Media
Category: Destination, Entertainment/Media
full client list
We have a lot of experience in a lot of different categories. From retail to horse racing. From real estate to bicycles. But, even more important than specific industries, are what we call "super categories" - think of them as creative marketing approaches to similar business challenges.