portfolio
Electra Bicycle Company
We expect our employees to go after their passions, and it’s even better when that passion lands an account – especially one as unique as Electra. Our ensuing P.R. efforts are positioning them both as an innovator in bicycling technology and a bold fashion statement.
Category: Consumer
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We have a lot of experience in a lot of different categories. From retail to horse racing. From real estate to bicycles. But, even more important than specific industries, are what we call "super categories" - think of them as creative marketing approaches to similar business challenges.
