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Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

Super category: Challenger Brands, Rebranding & Retargeting Category: Destination

Outdoor

Headline: Odds that your last work outing was fun: 3,000 to 1.

Tagline: Golden Gate Fields. We've got better odds.

Outdoor

Headline: Odds that Alcatraz has changed since the last time you went: 50,000 to 1.

Tagline: Golden Gate Fields. We've got better odds.

Outdoor

Headline: Odds that it won't be foggy in San Francisco this week: 700 to 1.

Tagline: Golden Gate Fields. We've got better odds.

Outdoor

Headline: Odds that you won't freeze your butt off at Candlestick: 364 to 1.

Tagline: Golden Gate Fields. We've got better odds.

Transit

Headline: Odds you can find parking in the area for a buck: 500 to 1.

Tagline: Golden Gate Fields. We've got better odds.

Transit

Headline: Odds that you won't check out somebody on this train: 1,000 to 1.

Tagline: Golden Gate Fields. We've got better odds.

Transit

Headline: Odds that your relatives won't want to visit Fisherman's Wharf, again: 10,000 to 1.

Tagline: Golden Gate Fields. We've got better odds.

full client list

We have a lot of experience in a lot of different categories. From retail to horse racing. From real estate to bicycles. But, even more important than specific industries, are what we call "super categories" - think of them as creative marketing approaches to similar business challenges.

super categories categories

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portfolio

Golden Gate Fields

Outdoor

Outdoor

Outdoor

Outdoor

Transit

Transit

Transit

full client list

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