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Museum of Contemporary Art San Diego

The Museum of Contemporary Art San Diego wanted to reach a broader audience by marketing to young adults 25 and under – a group that typically rejects traditional messaging. This gave us the opportunity to get even more creative. All the while growing attendance by 200%.

Super category: Rebranding & Retargeting Category: Arts & Culture, Destination

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We have a lot of experience in a lot of different categories. From retail to horse racing. From real estate to bicycles. But, even more important than specific industries, are what we call "super categories" - think of them as creative marketing approaches to similar business challenges.

 

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