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The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

Super category: Challenger Brands, Rebranding & Retargeting Category: Arts & Culture, Destination

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We have a lot of experience in a lot of different categories. From retail to horse racing. From real estate to bicycles. But, even more important than specific industries, are what we call "super categories" - think of them as creative marketing approaches to similar business challenges.

 

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