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Sè San Diego Hotel
We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.
Super category: Challenger Brands
Category: Tourism & Hospitality
full client list
We have a lot of experience in a lot of different categories. From retail to horse racing. From real estate to bicycles. But, even more important than specific industries, are what we call "super categories" - think of them as creative marketing approaches to similar business challenges.
