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Sealy*
One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool?
* Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.
Category: Consumer
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We have a lot of experience in a lot of different categories. From retail to horse racing. From real estate to bicycles. But, even more important than specific industries, are what we call "super categories" - think of them as creative marketing approaches to similar business challenges.
