Seaport Village
How do you grow traffic to one of San Diego’s best-known tourist destinations by 65% in a single year? Start from square one. And don’t take anything in its 26-year history for granted.
Super category: Rebranding & Retargeting, Social Media
Category: Retail
Trolley Wrap
Trolley Wrap
Trolley Wrap
Alaska Airlines
Seaport's fifth annual Busker Festival highlighted in Alaska Airline's event calendar for Spring festivals and events in San Diego.
The Los Angeles Times
Features the Busker Festival in its Weekend Picks section.
Union-Tribune
Seaport's 30th Anniversary lands front page of the local section in the Union-Tribune. Highlighting the 30 for 30 Carousel Challenge the weekend of the event.
Blog
Westways
The Seaport Village Spring Busker Festival draws visitors from all over Southern California for a weekend of spectacular street performances.
LA Times
The often-overlooked art of street performing gains regional attention leading up to the Seaport Village Spring Busker Festival.
Sky Magazine
Highlighted the warm-weather holiday event at Seaport Village.
San Francisco Chronicle
Highlighted “Deck the Palms” event in an associated press story that ran in newspapers across the country.
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We have a lot of experience in a lot of different categories. From retail to horse racing. From real estate to bicycles. But, even more important than specific industries, are what we call "super categories" - think of them as creative marketing approaches to similar business challenges.