portfolio
Shark Week*
Shark Week is Discovery Channel’s longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks.
* Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.
Category: Entertainment/Media
full client list
We have a lot of experience in a lot of different categories. From retail to horse racing. From real estate to bicycles. But, even more important than specific industries, are what we call "super categories" - think of them as creative marketing approaches to similar business challenges.
