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Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Super category: Challenger Brands Category: Consumer

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Time Magazine

A full-page story discussing stem cell therapy for dogs runs on time.com and then in Time Magazine.

Nightline

ABC's investigative journalism news show devotes nearly nine minutes to the benefits of Vet-Stem's stem cell therapy for dogs and horses.

Associated Press

Vet-Stem wins national media coverage when the Associated Press featured a story on Greg's Gold running in the Breeders' Cup.

USA Today

Breaks news of Vet-Stem's stem cell therapy for dogs on the front page of its Life section.

Dolittler

Popular blog for pet owners dolittler.com includes an in-depth Q&A with the people behind Vet-Stem.

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We have a lot of experience in a lot of different categories. From retail to horse racing. From real estate to bicycles. But, even more important than specific industries, are what we call "super categories" - think of them as creative marketing approaches to similar business challenges.

super categories categories