emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits

Erika DiProfio

When I believe in a brand I like to feel a part of it. I believe in Bailey Gardiner, its clients, and the team. And, it's here that I know I can be myself, use my strengths to do what I love, and learn from a group of fun, creative, and smart people. Fun Facts: I won a cow-milking contest. I know every word to almost every old-school rap/hip-hop song. I have a not-so-secret obsession with Gwen Stefani.

The Creative Wall

To show Bailey the Bailey Gardiner team that creativity comes from everywhere and everyone.

Keep Calm And Carry On

To remind the Bailey Gardiner team of proper workplace decorum. They rarely listen. Fun Facts: I actually started as a propaganda poster in London during World War II. Every time Jason walks past me, his upper lip stiffens a bit. I'm not exactly sure why...                                            

Addy

Funny story - there I was, just hanging out with my buddies on a table one night, when all of a sudden, this group calling themselves Bailey Gardiner swoops in and decides to take me home...

Rockem and Sockem

To assist in the settling of differences of opinion.

The Orange Couch

I provide backend support to the Bailey Gardiner team, and ensure that their seating needs are addressed on an as-needed basis in real-time. Fun Facts: I have my own Facebook page. I weigh a lot more than I look - just ask Jason, Melina and Rich. Katy and her twin brother were born on my second cousin - small world!

No engagements planned at this time.

No engagements planned at this time.

No engagements planned at this time.

the new upscale hotel

Budgets are budgets. We get it. Unfortunately, sometimes in the process of creating a brand, the ad budget gets cut. Even before the campaign breaks. We understand, but were bummed about this one.

the tourist destination

Sometimes you hit it, sometimes you don’t. What we thought made our waterfront retail client so wacky and wonderful was too wacky for their tastes. We still love this campaign, but maybe it’s just us.

The San Diego Museum of Art: Art Alive

Challenge:

At a time when most people saved their dollars and donors reduced their gifts, The San Diego Museum of Art desperately needed to make its yearly Art Alive event a revenue-generating success.

Strategy:

With a single-minded message, reintroduce this great event to people in a new way. Rather than adopt a theme, visually marry the notion of “art” and “alive” in such a strong way that it becomes the focus of the campaign. Design marketing materials publicizing floral designers that create live arrangements inspired by works in SDMA’s collection. Maintain the sparse but iconic look and feel across all media. Keep the vibrant “Art Alive” messaging consistent throughout media relations and social media (Twitter and Facebook) programs.

Results:

Incredible paid and unpaid media coverage, including over $145,000 in negotiated donated media. Pre-event local coverage was secured in nearly all local publications, including NBC, San Diego 6 CW and KUSI. Publications that photographed the event were Riviera, San Diego Magazine, Gente Bien, SDNN.com and La Jolla Light.

The San Diego Museum of Art

The San Diego Museum of Art’s annual fundraiser always featured floral interpretations of famous artwork. But that simple fact seemed to get lost in the fundraiser’s changing themes. Our solution? Come up with a memorable way to visually connect the notions of both “art” and “alive”.

CSX Transportation*

A freight train company wanted to revamp its image. But it had a huge problem. Few people even knew what CSX did. So a memorable icon was designed to anchor the company’s identity. Ads were then created to humanize hulking locomotives and metal boxcars. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Sealy*

One of the nation’s largest mattress brands outfitted the U.S. Olympic Training Center with beds. The work that promoted their sponsorship was a hit. When was the last time you thought mattress advertising was cool? * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Shark Week*

Shark Week is Discovery Channel's longest running series and needs to reinvent itself each year to stay fresh. We invented Bite U, a virtual university where Mike Rowe educated the audience about all the “dirty jobs” associated with sharks. * Work created by Bailey Gardiner people who just didn’t know they were Bailey Gardiner people yet.

Buzztime

People love playing TV trivia in bars and restaurants. But would they continue to do so online? The answer was obvious. After building Buzztime’s social networks, more people are playing and interacting with the brand than ever before.

Sè San Diego Hotel

We launched the landmark hotel of a soon-to-expand, luxury chain brand. In the middle of hotel-riddled, downtown San Diego, at the height of a recession. Not exactly the ideal situation. We knew playing it safe wouldn’t attract the needed attention. So we did the opposite.

Vet-Stem

All pet owners worry about what life will be like without their furry family members. With a PR strategy that attracted nationwide attention to Vet-Stem’s life-changing treatment, we helped heal almost 1,200 pets. And relieved the concerns of just as many pet owners.

Golden Gate Fields

Golden Gate Fields had a tiny budget and a dwindling number of visitors. They had to widen the net. Pull in new people. And compared to all the other things people could do in the Bay Area, they had much better odds.

emerald textiles

So we had to brand a new start-up here in town– a commercial linens washer. First up was creating their logo. Being that their name isn't exactly descriptive, we tried to convey they were in the business of washing sheets. Our writer is still bummed that they didn't pick the sheet with the folded-up corners that made an emerald. He thought he hit the jackpot. Apparently he hit jack squat.

visual intersection

Get in. Get out. Show people two quick things they can get done all at the same place. We thought the client would embrace promoting numerous shops at once, but they opted to focus on one. Maybe the copy was a little too out there, but we still liked it.

eat. drink. read.

Pro bono projects are a different kind of fun. A budget isn't involved and therefore allows the creative team to think as far out of the box as they would like. For this project, we were tasked with naming an event and creating the logo. As we are pleased with the logo selected, we would have been happy with any of these.

Anne Cornetta

The energy and forward-thinking attitude of the BG employees made a really great first impression on me during the interview process. Excited to work with clients in varying disciplines. Fun facts: I make amazing Chicken Parmesan (so I've been told). I believe few things are better than a good sale. I bleed Black and Gold (as in I'm a University of Colorado fan).

PRSA 2010 International Conference

Tuesday, October 19, Washington DC Topic: Using Social Media for New Business: How One Agency Increases Revenues and Profits, Despite a Down Economy.

Katherine Levien

Here to inspire, and to be inspired. Fun facts: I love all things reality TV. I am a closet tomboy. When I was little I was a klutz - I have multiple scars to prove it. Community Involvement: Member, PRSA

Jen Jenkins

I love that each day is different. The challenge of getting a placement for a client thrills me. Fun facts: I can't swallow pills. My first plastic surgery was at age 3. I get lost even when using a GPS.

Ryan J. Thompson

I love Advertising! I get to combine my business savvy with creativity every day. I'm here to build relationships and provide clients with the expertise to help exceed their goals. Fun Facts: I love exercise. I run a 5 minute mile, surf local spots as much as possible, played rugby in college and have a third degree Black Belt in karate. I'm extremely scared of spiders. Not the ones that crawl web pages. The big furry ones. I lived in Cabo San Lucas for three months and enjoy good tequila. Community Involvement: Board Member, San Diego Ad Club Addy's Committee Member, San Diego Ad Club Outreach Committee Member, San Diego Ad Club Committee Member, Interactive Day San Diego

San Diego Hospice

How do you help a well-known company grow their patient census data? Strategic advertising and social media. We created a campaign using social media, out-of-home and online advertising that focused on "it's time" to visit San Diego Hospice. Many people perceive Hospice as a place you go to die. We took the angle of Hospice is a service that allows you to enjoy and live the rest of your life. Bailey Gardiner helped grow the patient census by more than 11%.

what do you see

When we look at a great work of art, we each have our own reaction to it. We interpret the piece in different ways. Some of us might see what the artist intended to convey. Others the sublime. While a few might see something completely out of left field. This campaign celebrates art’s subjectivity by acknowledging that everyone has an opinion and encouraging people to discover what their own point of view might be.

mountain dew

They held a contest for 12-second user-generated TV spots. Unfortunately, ninjas and a monkey riding a dog didn't appeal to Gen Y males like we thought they would. Maybe the monkey should've been riding a ninja.

Maria Swanson

Sociology was one of my favorite subjects in school and I love trying to figure out why people do what they do. Being able to study people and markets and then turn that information into something creative makes me happy! Fun Facts: My mom was my dad's study hall teacher in high school - they're still married. I have pins in both my big toes. Growing up I wanted to be an actor.

Sayamon Riddang

To develop, design and deliver. Fun Facts: I used to breakdance. I have a strong obsession for specialty papers. In school I had to play the clarinet because I broke any string instrument that I touched.

Maureen Feary

Their creative and progressive marketing idea's and solutions bring in exciting and diversified clients. And of course, the people at BG Creative. Fun Facts: My Airedale dog Diego is much worse than Marley. I love to travel and have lived with families in ten different countries I am very competitive. Which probably is not a big surprise. Community Involvement: Volunteer Member, Presentation Learning Center

Terri Kansler

Who else is going to pay their bills? Fun facts: I am a Disneyland freak. I went over 40 times last year. I would rather drive across the country for days, than fly in hours. I love Mexico and will retire to a small fishing village there someday. Community Involvement: Volunteer Member, It's the Pits